0.9 Python Code Examples

Python code examples will be embedded throughout this text.   Most typically, these will come in the form of screenshots taken from Google Colab (Google Colab will be introduced more formally in Chapter 1).  

In some cases, the Python code will be explained, but in others, it will simply be presented without any specific line-by-line narration.  

This book is not meant to be a comprehensive, “how-to” for coding with Python.  Instead, it will use Python as a means to an end, with the main emphasis placed on the underlying marketing concepts along the way.