0.4 Touring Lobster Land: The Merchandise Store
Lobster Land prices the branded merchandise store items attractively, often adding just a small markup to the acquisition cost. This affordability fits with the Lobster Land ethos of remaining accessible to a wide range of consumer types. This pricing strategy serves Lobster Land’s purposes as well – Lobster Land knows that by selling its branded merchandise at such a small markup, it gains considerable exposure throughout the region.
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Popular items for sale at the merchandise store include baseball caps, t-shirts, sweatshirts, bucket hats, beach towels, refrigerator magnets, and bumper stickers.